DONGHONG UK Market Study Tour

The R&D and sales crew of DONGHONG​ visited the UK​ last week for a market study, meeting with leading retailers to explore collaboration and expansion. The team toured Costco, Aldi, ASDA, Morrisons, Lidl, etc. discussing category management, pricing, and sustainable supply chains.

CEO Mr. Chen​ said the visit was highly significant for understanding UK​ consumer preferences and regulatory standards. He added that DONGHONG​ will use the findings to optimize product assortment, enhance brand visibility, and pursue pilot store trials and joint promotions.

The delegation also met with local partners on logistics, e-commerce, and after-sales service. Both sides expressed confidence in building long-term, mutually beneficial partnerships. This mission advances DONGHONG’s European strategy and paves the way for market entry in 2026.